Designing Identities for "Green" Industries
A proposal for a standard process when designing ¿green¿ corporate identities
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There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation s visual identity on a qualitative level...
There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos both style and classification to create a proposal for a standard process when designing green corporate identities.
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