Designing Connected Content - Atherton, Mike;Hane, Carrie
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Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Future-Friendly Content explains how to design, plan, and structure content that can be used now and can be ready for the future.

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Produktbeschreibung
Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Future-Friendly Content explains how to design, plan, and structure content that can be used now and can be ready for the future.
Autorenporträt
Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them. Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she’s been helping organizations and people rethink how they create, manage, and connect content.