Alina Wheeler

Gebundenes Buch

Designing Brand Identity

A Complete Guide to Creating, Building, and Maintaining Strong Brand

Beschreibung

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Tazo Tea, and Mini Cooper.

Autor

Alina Wheeler applies a dynamic process to help enterprises express their brands. Her clients include entrepreneurial companies and foundations whose leaders embrace the future. Wheeler collaborates with strategists, designers, and managers, seizing every opportunity to build brands and provide compelling customer experiences.
Wheeler speaks frequently to management and creative teams in companies, as well as to business and design students at universities. She introduces branding fundamentals, identifies brand trends, and connects their relationship to innovation and business.

Produktdetails

• Verlag: Wiley & Sons
• 2nd ed.
• Seitenzahl: 256
• Erscheinungstermin: März 2006
• Englisch
• Gewicht: 1287g
• ISBN-13: 9780471746843
• ISBN-10: 0471746843
• Artikelnr.: 20802586

Rezensionen

"...the new edition of this well-regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)