Lesley Andres
Gebundenes Buch

Designing and Doing Survey Research

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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world.Taking a mixed method approach throughout, the book provides step-by-step guidance on:Designing your researchEthical issuesDeveloping your survey questionsSamplingBudgeting, scheduling and managing your timeAdministering your surveyPreparing for data analysisWith a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of i...