Dr. John Oliffe is an Associate Professor at the School of Nursing, University of British Columbia. Focusing on masculinities as they pertain to men′s health and illness, his men′s health research encompasses diverse issues including prostate cancer, smoking patterns in men, men′s depression and suicide, and other health promotion initiatives. His studies address the tripartite of men′s health research issues - empirical, methodological, and theoretical. Moreover, his contributions include applications of qualitative methods and descriptive findings as interventions addressing gender and health issues. His findings are featured in over 200 academic conferences and workshops, and 100 peer-reviewed publications. Lorraine Greaves is a senior investigator with the British Columbia Centre of Excellence for Women's Health, and a clinical professor in the School of Population and Public Health, Faculty of Medicine, University of British Columbia. She has a doctorate in medical sociology from Monash University and has published widely on a range of women's health issues and the integration of gender and women's health into program, policy, and practice. Her special areas of research interests focus on women, substance use, trauma, and violence. Her extensive research on women, gender, and tobacco use and policy has influenced national and international bodies. She has received numerous awards including an honorary doctorate from the University of Ottawa for her contributions to women's health in Canada.