Design With Purpose
Buildings that Reflect the Identity of Major Brands
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The book "Design With Purpose: Buildings that Reflect the Identity of Major Brands" explores how global companies use architecture as a strategic tool to express their identity and values. Featuring iconic cases such as Apple, Google, and Starbucks, it analyzes how built spaces can be vehicles for emotionally connecting with employees, customers, and communities. Through six chapters, it covers topics such as the relationship between design and brand, the use of sustainable materials, cultural adaptation, and future trends in corporate architecture. It also highlights examples of iconic buildi...
The book "Design With Purpose: Buildings that Reflect the Identity of Major Brands" explores how global companies use architecture as a strategic tool to express their identity and values. Featuring iconic cases such as Apple, Google, and Starbucks, it analyzes how built spaces can be vehicles for emotionally connecting with employees, customers, and communities. Through six chapters, it covers topics such as the relationship between design and brand, the use of sustainable materials, cultural adaptation, and future trends in corporate architecture. It also highlights examples of iconic buildings that integrate innovation, sustainability and local culture, showing how architectural design can positively impact public perception, user experience and the environmental responsibility of brands. The book is intended for architects, designers, entrepreneurs and branding specialists interested in understanding how architecture can be a bridge between corporate identity and global culture.
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