Design Thinking for Strategy
Claude Diderich
Gebundenes Buch

Design Thinking for Strategy

Innovating Towards Competitive Advantage

Versandkostenfrei!
Versandfertig in 6-10 Tagen
75,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
38 °P sammeln!
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design holistically by applying abductive reasoning, iteratively observing customers, focu...