Subba Rao Chaganti

Gebundenes Buch

Design Thinking for Pharma

Forget Features, Focus on Feelings

Beschreibung

The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences. This book offers a transformative approach. Through design thinking, you'll learn to: ¿ Empathize: Deeply understand patient needs, fears and aspirations. ¿ Ideate: Generate innovative solutions that address patient challenges. ¿ Prototype and Test: Create tangible experiences to refine your ideas. ¿ Implement: Bring patient-centric solutions to life. Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can: ¿ Build stronger connections: Foster trust and loyalty through empathy and understanding. ¿ Drive Innovation: Develop products and services that truly meet patient needs. ¿ Improve Health Outcomes: Empower patients to take control of their health journeys. ¿ Gain a Competitive Edge: Differentiate your brand in a crowded marketplace. This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives. Are you ready to transform your approach?

Autor

Subba Rao ChagantiHe has a master's in business administration and over fifty-two years of experience in Pharmaceutical marketing. His experience encompasses all facets of the industry, from sales and sales management to product management and overseeing overall marketing activities. He has experience in both domestic and international marketing, as well as within the Indian and multinational sectors.He also taught a course on Advertising and Brand Management as an adjunct professor at Gitam Institute of Foreign Trade (now part of Gitam University) in Visakhapatnam for a few years and a course on Marketing as a visiting faculty member at Jawaharlal Nehru Technological University (JNTU) in Hyderabad.He lives in Farmington, Connecticut, USA, and can be reached at: [e-mail] is a list of his publications:1. Pharmaceutical Marketing in India: Concepts, Cases, Strategy2. Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in the Pharma Product Patents Era4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition5. Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing6. Digital Pharma Marketing Playbook: Winning With the New Rules of Engagement7. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets8. Reimagine Pharma Marketing: Make it Future-Proof!9. Brand Positioning in Pharma10. Transactional to Transformational Marketing in Pharma: The Science of Why and The Art of How11. A to Z of Pharmaceutical Marketing: World's First and Only Encyclopedia, Set of Two Volumes12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution13. Design Thinking for Pharma: Forget Features, Focus on Feelings14. The Pharma Product Manager: Handbook for Navigating the Digital Frontier15. Sentiment Analysis for Pharma Marketers16. Whispering to AI: Prompt Engineering for Pharma Brand Managers17. Storytelling in Pharma Marketing

Produktdetails

• Verlag: Pharma Med Press
• Seitenzahl: 288
• Erscheinungstermin: 1. November 2024
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 599g
• ISBN-13: 9788198129345
• ISBN-10: 8198129340
• Artikelnr.: 72323582