Sotiris Lalaounis

Gebundenes Buch

Design Management

Organisation and Marketing Perspectives

Beschreibung

Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. With end of chapter exercises, case studies and reflective insights along with online teaching materials, this exciting new text is an essential reading for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.

Autor

Sotiris T. Lalaounis is an Associate Professor in Brand and Design Management and Deputy School Education Director at the University of Bristol Business School, UK. Sotiris earned his PhD from the Centre for Creative Industries at Glasgow Caledonian University. His research interests include organisational tensions and paradoxes in the creative economy. He has published in Creativity and Innovation Management, European Management Journal, and The Design Journal. Sotiris is the author of Design Management: Organisation and Marketing Perspectives, and Strategic Brand Management and Development: Creating and Marketing Successful Brands , both published by Routledge.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 276
• Erscheinungstermin: 3. Oktober 2017
• Englisch
• Abmessung: 250mm x 175mm x 19mm
• Gewicht: 660g
• ISBN-13: 9781138648067
• ISBN-10: 113864806X
• Artikelnr.: 57055131