Design in Context
Todd Bracher
Broschiertes Buch

Design in Context

A Framework for Strategic Differentiation

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Design in Context: A Framework for Strategic Differentiation by Todd Bracher is a comprehensive guide exploring the transformative power of strategic design and innovation. Drawing on over two decades of experience with business leaders, private equity operators, and the venture capital ecosystem, Bracher provides readers with insights and tools to leverage design as a fundamental driver of business success. In this book, Bracher delves into the essence of design expertise, emphasizing the critical distinction between vendors and expert practitioners. He introduces the concept of contextual de...