John Heskett
Gebundenes Buch

Design and the Creation of Value

Versandkostenfrei!
Versandfertig in über 4 Wochen
114,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
57 °P sammeln!
John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory. Featuring exa...