Design and Implementation of a Model to Predict the Success of the Bank Telemarketing

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Bachelor Thesis from the year 2015 in the subject Computer Science - Software, grade: A, , course: Final Year Project, language: English, abstract: Targeting customers is a major task of bank telemarketing to send their service to customers. Now banks are using a number of data mining techniques to predict the success rate. The Decision Tree is a successful data mining technique for predicting bank telemarketing success. The Decision Tree is a well known classifier and is simple and easy to apply. The performance of decision trees can be improved with appropriate attribute selection. In this r...