Julia Wimmers
Broschiertes Buch

Design and Analysis of a Questionnaire

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Seminar paper from the year 2010 in the subject Business economics - Information Management, grade: 1,7, University of applied sciences, Munich, course: MBA, language: English, abstract: A reference questionnaire based on the research topic of how "to prove the market opportunities for a new, non-alcoholic fruit juice drink among younger consumers" is first described and then analyzed in detail. As a questionnaire is one of the most famous methods to gain primary data the author uses the approach to make the examination from general to detail: Within the first superficial description, the simp...