Deposit Mobilization Strategies for Saccos in Kenya
Paul Wambua Kavulya
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Deposit Mobilization Strategies for Saccos in Kenya

Exploiting Saccos' Full Potential Through a Strategic Approach

Herausgegeben: Ndona, Ivon Keeza
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This work, anchored on a PhD research thesis, is focused on the deposit taking Savings and Credit cooperatives(Saccos) in Kenya. To address deposit mobilization strategies, Customer Focus, Technological Adoption, Product Development and Marketing Strategies as the independent variables. It also addresses a moderating variable; Firm characteristics and their effects on performance of deposit taking. Financial intermediation in developing countries is a key socio-economic objective of the leadership due to its critical role in mobilization of capital for investments and hence economic growth and...