Patrick Forsyth

Broschiertes Buch

Demystifying Marketing: A Guide to the Fundamentals for Engineers

Beschreibung

Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.

Autor

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He the author of many successful business books on the topics of marketing, management and communications skills. These books include: How to Write Reports and Proposals and Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way (Foulsham).

Produktdetails

• History and Management of Tech
• Verlag: Institution of Engineering & Technology
• Seitenzahl: 216
• Erscheinungstermin: Oktober 2007
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 342g
• ISBN-13: 9780863418068
• ISBN-10: 0863418066
• Artikelnr.: 40188713