Demystifying Behavioral Finance
Kok Loang Ooi
Gebundenes Buch

Demystifying Behavioral Finance

Foundational Theories to Contemporary Applications and Future Directions

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This book provides a thorough examination of behavioural finance, charting its development from foundational theories to contemporary applications and future directions. It delves into the psychological underpinnings of investor behaviour, elucidating how cognitive biases and emotional responses shape financial markets. Beginning with the seminal theories such as Prospect Theory by Kahneman and Tversky, the book explores the contributions of pioneering researchers who laid the groundwork for this field. It then transitions to modern behavioural finance theories, presenting significant research...