Deluxe
How Luxury Lost Its Luster
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There was a time when luxury was available only to the aristocratic world of old money and royalty. Luxury wasn't simply a product, it was a lifestyle. Today's luxury marketplace would be virtually unrecognizable to its founders. Gone are the family-owned businesses dedicated to quality; the industry is now run by multi-billion dollar global corporations focused on growth, visibility, brand-awareness, advertising and above all, profits.
With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas who has been the cultural and fashion writer for Newsweek in Paris for 12 years has written a crisp, witty social history that s as entertaining as it is informative. New York Times
From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
