Lazar Dzamic, Justin Kirby

Broschiertes Buch

Definitive Guide to Strategic Content Marketing

Perspectives, Issues, Challenges and Solutions

Beschreibung

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.

Autor

Lazar Dzamic is the former Google ZOO Head of Brand Planning for North and Central Europe (NACE), a creative strategist, writer and academic. He is an award-winning Planning Director in several integrated agencies, and lectures at the Faculty for Media & Communications at the Singidunum University in Belgrade. Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judges industry awards, and advises brands and agencies.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 8311
• Seitenzahl: 290
• Erscheinungstermin: 3. Juli 2018
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 440g
• ISBN-13: 9780749482220
• ISBN-10: 0749482222
• Artikelnr.: 48209398

Rezensionen

"A refreshingly different angle and putting the relevance of content in a wider context makes this book not only insightful but also unique." AJ Huisman and Bert van Loon, founders of the European Content Marketing Fast Forward platform