Decoding Consumer Behaviour.
Shubhendu S Shukla
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Decoding Consumer Behaviour.

Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2

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The completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellectual contributions, and unwavering support of many individuals and institutions to whom we owe our deepest gratitude. First and foremost, we would like to extend our sincere thanks to all the contributing authors. Your rigorous research, insightful analyses, and thoughtful perspectives have enriched this volume and made it a valuable addition to the growing body of knowledge on consumer behaviour. Your commitment to academic excellence and innovation is truly commendable. We are...