DECODING A PROSOCIAL MESSAGE
Tatyana Dumova
Broschiertes Buch

DECODING A PROSOCIAL MESSAGE

CONTENT ANALYSIS OF A LOCAL CHILDREN S TELEVISION SERIES, 1972-2002

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DECODING A PROSOCIAL MESSAGE This research aimed to identify, analyze, and evaluate prosocial messages contained in News Six, a local children s TV series produced by WBGU-PBS, Bowling Green, Ohio in 1972-2002. The analysis focused on the program content in terms of the socializing function it served for the intended audience of sixth grade students. The social cognitive theory of mass communication provided a framework for the explication of how televised messages are acknowledged by the audience. Content analysis methodology was supplemented with unstructured participant observation. The stu...