Mary Haropoulou, Clive Smallman

Gebundenes Buch

Decision-making for New Product Development in Small Businesses

Beschreibung

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

Autor

Mary Haropoulou is a Course Quality Officer at the University of Western Sydney. Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 182
• Erscheinungstermin: 4. Dezember 2018
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 443g
• ISBN-13: 9781138855052
• ISBN-10: 1138855057
• Artikelnr.: 54804191