Decision-Making Determinants in Working Women's Clothes Purchasing
Chin Sock Khim
Broschiertes Buch

Decision-Making Determinants in Working Women's Clothes Purchasing

Introduction of Clothing, 4Ps Marketing Mix, Demographic of Consumer and Consumer Decision Making

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Nowadays so many researches about the decision-making models of consumer behavior are done,however these kinds of researches does not specify determinants of decision-making in the purchased of consumers. Since consumer s attitude may reduce their purchase or increase it, consideration of determinants of decision-making process in purchase goods would be justified. This Study aimed to examine the determinants of decision-making on the purchased of working women s clothing in Malaysia. Therefore, 4Ps in 12 dimensions, demographic of consumer and consumer behavior characteristics were shaped res...