Dealing with consumer uncertainty
Karin Bergmann
Gebundenes Buch

Dealing with consumer uncertainty

Public Relations in the Food Sector

Versandkostenfrei!
Versandfertig in 1-2 Wochen
77,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
39 °P sammeln!
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for ...