DATING Your Customer
A Relationship Manual
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Our global commercial environment is saturated with uncertainty and increasing doubt about our commitment to customers. With few exceptions, the creation of a Customer is a lost art . . . because no one cares. We no longer buy from companies based on loyalty. We buy from those where there is the least hassle-and the by-product is mediocrity. Yet, through all the chaos the Customer endures, as they hope to discover respite from indifference to find someone who cares about this fragile relationship. Focusing totally on the Customer creates a relationship much like dating. It uncovers levels of c...
Our global commercial environment is saturated with uncertainty and increasing doubt about our commitment to customers. With few exceptions, the creation of a Customer is a lost art . . . because no one cares. We no longer buy from companies based on loyalty. We buy from those where there is the least hassle-and the by-product is mediocrity. Yet, through all the chaos the Customer endures, as they hope to discover respite from indifference to find someone who cares about this fragile relationship. Focusing totally on the Customer creates a relationship much like dating. It uncovers levels of confidence, trust, satisfaction, and price stabilization. DATING Your Customer® is about the UNCOMMON: common sense. Over the past few decades, James Feldman has become one of marketing and innovation's most provocative thinkers and speakers. He challenges businesses to shift how they think, not what they think. After all, "Nothing Changes, If Nothing Changes." It all about focusing on becoming a catalyst that ensures that Shift Happens!® DATING Your Customer® has six simple, pragmatic shifts for enlightened organizations: Jim's spectrum of Customer experiences reminds companies to respect them as appreciating assets. Remember: Never Confuse Inconvenient with Impossible. He continues to develop new applications for existing technology, works with enlightened organizations, and puts together a logical order while providing a toolbox to build relationships.
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