Data Mining Techniques in Crm

Data Mining Techniques in Crm

Inside Customer Segmentation

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The book aims to be a complete and comprehensive handbook for the use of Data Mining Techniques in the CRM framework. It combines a technical and a business perspective, bridging the gap between data mining & business professionals. By using non-technical language it focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.It guides readers through all phases of the data mining process, from the understanding of the business objective and the setting of the data mining goal to the model development, evaluation and deployment.Methodological...