Zontee Hou (Founder of Media Volery and Director of Strategy)

Broschiertes Buch

Data-Driven Personalization

How to Use Consumer Insights to Generate Customer Loyalty

Beschreibung

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Autor

Zontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 280
• Erscheinungstermin: 3. Mai 2024
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 428g
• ISBN-13: 9781398614604
• ISBN-10: 1398614602
• Artikelnr.: 68931656