Mark Jeffery
Gebundenes Buch

Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

Versandkostenfrei!
Sofort lieferbar
23,80 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
12 °P sammeln!
How organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, d...