Kamila Miller

Gebundenes Buch

Data-Driven Marketing Strategy

How to apply data to achieve measurable results

Beschreibung

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

Autor

Kamila Miller is a Lecturer at Henley Business School, UK, teaching Sales and Marketing, Consumer Behaviour and Digital Marketing. She also lectures at Oxford Brookes University on Marketing in a Digital World. Miller is also a CIM member and Communication Ambassador, actively organizing and participating in events.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 336
• Erscheinungstermin: 3. Februar 2026
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398623866
• ISBN-10: 1398623865
• Artikelnr.: 73871578