Milad Shemshaki

Broschiertes Buch

Data-Driven Marketing in Grocery Industry

To enhance sales and customer loyalty

Beschreibung

This study presents a comprehensive model of data-driven marketing tailored to the grocery sector, identifying 13 key components through a systematic literature review. Emphasising customer segmentation, personalisation, and predictive analytics, the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.

Autor

Milad Shemshaki graduated from the University of East London with a focus on Digital Marketing and Consumer Behaviour. His research explored how AI is shaping modern marketing strategies and enhancing customer engagement.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 52
• Erscheinungstermin: 24. Juli 2025
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9786207810864
• ISBN-10: 6207810864
• Artikelnr.: 75166722