Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

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Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce¿the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies¿cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)¿we have more data ...