Mohamed Zaki

Gebundenes Buch

Data-Driven Customer Experience Transformation

Optimize Your Omnichannel Approach

Beschreibung

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Autor

Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 338
• Erscheinungstermin: 3. April 2025
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 672g
• ISBN-13: 9781398617421
• ISBN-10: 1398617423
• Artikelnr.: 70366792