Simon Asplen-Taylor

Gebundenes Buch

Data and Analytics Strategy for Business

Leverage Data and AI to Achieve Your Business Goals

Beschreibung

Data and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competitive advantage. Data and Analytics Strategy for Business is a practical guide for business, technology and data leaders building a data, analytics and AI strategy for their organization. Starting by identifying the value you can obtain from data, analytics and AI, this book shows you how to maximise that value to support your organization's goals and mission. It covers the importance of having high quality data to generate trust, getting the whole organization on board as well as all the other essential elements required to complete your strategy. This book provides the keys to using data to drive improved business results. Incorporating the latest developments in AI, this new edition of Data and Analytics Strategy for Business shows how leaders can use AI right away to get value from their existing strategy. It provides practical guidance and recommendations for implementing AI and machine learning to maximize performance. Filled with real-world examples from organizations including Tesco and Facebook, this book is a step-by-step guide to designing and implementing a results-driven data strategy.

Autor

Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 344
• Erscheinungstermin: 26. August 2025
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 681g
• ISBN-13: 9781398622036
• ISBN-10: 1398622036
• Artikelnr.: 71827083

Rezensionen

"In my experience taking people somewhere they've not been before requires leadership and trust, whether that's climbing Everest or making a success of your business through the use of data and analytics. In Data and Analytics Strategy for Business, Simon cuts through the jargon and provides a clear route for success." Kenton Cool has completed 15 successful Everest summits and led Sir Ranulph Fiennes' 2008 and 2009 Expeditions.