Customers¿ Preference towards Mobile Network Service Providers, Ghana
Godfred Bugyei
Broschiertes Buch

Customers¿ Preference towards Mobile Network Service Providers, Ghana

A case of Mfantseman Municipality

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The objective of this study was to assess factors influencing customers' preference towards mobile service providers in Ghana with particular reference to the Mfantseman Municipality. Data for the study was collected using self-administered questionnaire. Data was obtained from 500 customers of mobile service providers in Ghana. Four main factors were identified as key determinants of customers' choice of mobile service operator, namely, branding, service charges, network coverage and promotions. The results of the study concluded that there is a significant relationship between branding, serv...