Customer Satisfaction in the service quality of Departmental stores
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The present study under the title, "Customer Satisfaction with regard to the Service Quality of Departmental Stores in Tiruchirappalli City" was undertaken with a view to understand the various factors which influence the satisfaction level of the customers regarding the service quality rendered by the departmental stores based on the five dimensions of service quality namely tangibles, reliability, responsiveness, assurance and empathy.
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