Customer Satisfaction in Service Industries
Broschiertes Buch

Customer Satisfaction in Service Industries

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his book will take readers through the area of modeling customer satisfaction. It goes through the concept of quality and shows how the customer satisfaction index can be used to measure the business excellence of an organisation. It also describes the role of customer satisfaction within an organisation and how this links in with an organisation's total quality process. In addition to rationalising and ramifying the use of a customer satisfaction index it outlines various dimensions of customer satisfaction measurements and covers the necessary methodology along with justification and process...