Garikanai Shoko

Broschiertes Buch

Customer Retention Strategies Employed by Banks in Zimbabwe

Beschreibung

The issue of global financial crisis caused customers to panic and this affected all the economic sectors across the globe. However,customers in banking industry were the ones hard hit to an extend that they now have a disinclination towards the banking sector. ln developing countries such as Zimbabwe where the economy has taken a nose dive due to mismanagement,the situation has become difficult for banks to retain customers if they loose them. Customer retention has become a big issue hence needs proper strategies

Autor

Born in 1977 Mberengwa, Zimbabwe. Holder of Masters in Business Administration from Midlands State University, Diploma in Marketing Management from the lnstitute of Administration and Commerce, and Bachelor of Science Honours Degree in Land and Water Resources Management from Midlands State University, Zimbabwe

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 144
• Erscheinungstermin: 12. August 2013
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 233g
• ISBN-13: 9783659442179
• ISBN-10: 3659442178
• Artikelnr.: 39293452