Customer Relationship Management

Customer Relationship Management

Versandkostenfrei!
Versandfertig in 1-2 Wochen
88,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
44 °P sammeln!
Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tai...