Customer Relationship Management
A Management Perspective
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This book provides comprehensive coverage of fundamentals of customer relationship management (CRM) system. This book is for those who wish a better and finer understanding of ultra relational customer relationship management, its purpose, its nature and the standards used in creating relational data model. Customer relationship management is making a highly potential and dramatic comeback. Today, the most exciting growth areas of the commerce are being found in this new electronic arena. The same is true of CRM. In the late 1990s and early years of the 21st century, CRM was offered up as the ...
This book provides comprehensive coverage of fundamentals of customer relationship management (CRM) system. This book is for those who wish a better and finer understanding of ultra relational customer relationship management, its purpose, its nature and the standards used in creating relational data model. Customer relationship management is making a highly potential and dramatic comeback. Today, the most exciting growth areas of the commerce are being found in this new electronic arena. The same is true of CRM. In the late 1990s and early years of the 21st century, CRM was offered up as the next wave of marketing. The automated approaches which would make customer relationships automatic and would help enable the marketing organization to sell anything to anyone they chose. CRM was the single solution that would solve every marketing problem. Simply install the software, plug in the customer data and sit back and watch the profits roll in. But, it wasn't that simple. It wasn't that easy. And, it simply didn't work that way. This book is a roadmap of how CRM truly can revolutionize the way marketing programs are developed and delivered.
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