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Broschiertes Buch

Customer Loyalty and Supply Chain Management

Business-to-Business Customer Loyalty Analysis

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Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties-particularly suppliers, manufacturers, retailers, dealers, customers-involved in achieving customer's needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insuff...