Anh Mac, Phong Le

Broschiertes Buch

Customer intention in selecting Internet banking service in Vietnam

Ho Chi Minh City, 2014

Beschreibung

This study investigated determinants of Internet banking service adoption from Hochiminh City customers. Based on Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use Technology (UTAUT), five independent influences were empirically examined to determine significant factors affect customers' intention toward online banking usage. The results will benefit bank executives as providing recommendations to improve, develop their strategies to increase the Internet banking adoption rate.

Autor

Anh H. Mac has obtained her first Bachelor degree in Finance and Banking at FPT University, Hochiminh City Branch in 2014 with the dissertation studied about factors affect customers' decision to use Internet Banking.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 112
• Erscheinungstermin: 10. März 2016
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 185g
• ISBN-13: 9783659857829
• ISBN-10: 3659857823
• Artikelnr.: 44791776