Customer Experience Management in the Caribbean
Concepts, Case Studies and Challenges
Herausgeber: Jordan, Leslie-Ann; Crick, Anne P
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In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
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