Akin Arikan

Broschiertes Buch

Customer Experience Analytics

How Customers Can Better Guide Your Web and App Design Decisions

Beschreibung

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.

Autor

Akin Arikan has over 20 years of experience working with customers in the field of digital intelligence and is an award-winning industry speaker, a published author on multichannel marketing, a frequent contributor to magazines, and a blogger. Akin is a director of product at Contentsquare, a popular customer experience analytics and optimization solution, and a guest lecturer on the first-of-its-kind Cross-Channel Management certificate program at the University of St. Gallen.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 342
• Erscheinungstermin: 13. Februar 2023
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 528g
• ISBN-13: 9781032370767
• ISBN-10: 1032370769
• Artikelnr.: 65921998