Customer Citizenship Behaviour: Antecedents and Consequences
How to Elicit and Sustain Customers' Extra-Role Behaviours
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This book explores the concept of customer citizenship behaviour. The book identified and defined constructs and concepts that are essential to business wellness in todays business-scape. It also identified key antecedents to customer citizenship behaviour and key benefits that firms stand to enjoy when they elicit citizenship behaviour from customers. The book is a must read for marketing managers, enthusiasts of business, as well as teachers and students of marketing and business administration and management. It is also a handy guide to business consultants with a penchant to create success...
This book explores the concept of customer citizenship behaviour. The book identified and defined constructs and concepts that are essential to business wellness in todays business-scape. It also identified key antecedents to customer citizenship behaviour and key benefits that firms stand to enjoy when they elicit citizenship behaviour from customers. The book is a must read for marketing managers, enthusiasts of business, as well as teachers and students of marketing and business administration and management. It is also a handy guide to business consultants with a penchant to create successful businesses for clients.
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