Customer Centricity: A Sense Making Framework for Developing Economies
Mary Ritz
Broschiertes Buch

Customer Centricity: A Sense Making Framework for Developing Economies

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Organizations seem to understand the "importance of the customer" in running a sustainable business, so efforts such as the implementation of Customer Service, Customer Experience and Customer Relationship Management (strategies) have been popular in recent years. However, these efforts seem inadequate in yielding sustainable results - perpetually making the customer management phenomenon chaotic, complex and presenting challenges for many organizations. Could the persistent challenges be based on the fact that different customer management constructs have been managed in isolation, independen...