Tatjana Kumpf
Broschiertes Buch

Current research on motives for contributing to online review platforms

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Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,0, University of Mannheim, language: English, abstract: The paper examines why people want to share information on the Internet and why they write online reviews. It will focus on the results of current research on the topic. Everybody is surrounded by decisions and is choosing one alternative out of a lot of possibilities all the time. But choosing is always connected with risk. This is why people search for further information about a product.There are different ways to gather th...