Culturespaces, between culture and leisure
Florianne Garonne
Broschiertes Buch

Culturespaces, between culture and leisure

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Culturespaces, the company that manages the ancient monuments of Nîmes, is faced with a thorny problem: how to successfully reconcile the cultural and heritage aspect with the leisure aspect in its communication? Culturespaces is obliged to communicate in a conventional way because of the monuments it manages, but it must also respond to a marketing strategy in order to succeed as a commercial and leisure company. It must therefore succeed in integrating the heritage dimension without overdoing it or falling into the "Disneyland" effect. This explosive mix shows us that the greatest seriousne...