Leila Fataar

Gebundenes Buch

Culture-Led Brands

Drive Growth, Build Resilience and Cultivate Resonance

Beschreibung

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Autor

Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands, previously of Diageo and Adidas before now founding her own agency Platform13. Based in London, UK, she has over two decades of experience across lifestyle, FMCG and sportswear companies at both big brands and boutique agencies. A regular keynote speaker at international conferences and a thought leader featured in top business publications, she imparts a vision for branding that is as socially conscious as it is commercially successful.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 264
• Erscheinungstermin: 3. Juni 2025
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 549g
• ISBN-13: 9781398619012
• ISBN-10: 1398619019
• Artikelnr.: 70352168