Grant David McCracken

Broschiertes Buch

Culture and Consumption

New Approaches to the Symbolic Character of Consumer Goods and Activities

Beschreibung

Takes a fresh view of the culture of consumption. This book examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Autor

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books.

Produktdetails

• Indiana University Press (IPS)
• Verlag: Indiana University Press
• Seitenzahl: 192
• Erscheinungstermin: 1. November 1990
• Englisch
• Abmessung: 243mm x 161mm x 22mm
• Gewicht: 302g
• ISBN-13: 9780253206282
• ISBN-10: 0253206286
• Artikelnr.: 22462426