Anastasia Karklina Gabriel (Cultura Senior Lead of Global Insights

Broschiertes Buch

Cultural Intelligence for Marketers

Building an Inclusive Marketing Strategy

Beschreibung

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

Autor

Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Previously a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by the Cannes Lions International Festival of Creativity, the Association of National Advertisers, the American Marketing Association, Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 280
• Erscheinungstermin: 3. März 2024
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 432g
• ISBN-13: 9781398614031
• ISBN-10: 1398614033
• Artikelnr.: 68285124