Steve Jackson

Gebundenes Buch

Cult of Analytics

Data analytics for marketing

Beschreibung

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

Autor

Steve Jackson is a well-known analyst and entrepreneur. He currently serves as CEO of Quru Oy, a digital analytics agency, Finland. He is the author of The Cult of Analytics and The Sucking Manifesto.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 218
• Erscheinungstermin: 7. Dezember 2015
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 496g
• ISBN-13: 9781138837980
• ISBN-10: 1138837989
• Artikelnr.: 42743112